In our ever-increasing digital world, beauty, fashion, and marketing have taken over how we consume various forms of media. If you’re anything like me, and happen to be chronically online, then you understand how quickly certain trends can circulate and hit online markets. The Business of Fashion is one of the digital media magazines that provides us Noles with easy access to new information around the world of beauty, luxury, and fashion marketing!
Here are a few highlights from The Business of Fashion that explores upcoming trends within the fashion industry, marketing, and technological advancements in retail markets.
(P.S. all FSU students, faculty, and staff have complimentary access to The Business of Fashion through FSU’s Library Database! You can sign up here with your FSU email: BoF Activation)
🧶. ݁₊ ⊹ News Highlight #1.🪡.⋆
Glossier’s New Strategy: Fewer Stores, Fewer Products
Glossier is one of the most well-known beauty companies among younger generations. If you’re familiar with the self-proclaimed “cult favorite” balm dotcom product, then you know just how popular this brand’s product became overnight. This beauty brand has a skincare-based approach to makeup, with minimalist aesthetic and dewy finish products. Glossier became popular around 2016-2018, with the rise of “no-makeup makeup looks” and help from content creators sharing the products.
Despite their immense popularity among teenagers and young adults, the brand is now going through a “clean slate” with its new CEO, Colin Walsh. Walsh has since decided to close current Glossier store locations and work towards finding a new brand philosophy and purpose. What’s really cool about this article specifically, is that Walsh himself spoke with the Business of Fashion to share his plan on how he plans to fix the struggling beauty brand.
The Business of Fashion has a ton of articles like this, from interviews to case studies, about CEOs and founders of certain companies. If you’re interested in getting to know the strategies and directions brand owners take, or if you want to keep up with your favorite companies, check out this article and others!
✎ᝰ. News Highlight #2 *✩‧₊˚
The Long, Slow Death of Sponsored Content
If you’ve been on any social media platform ever, you know how advertisements have taken over our feeds. Personally, they’ve really started to bother me, why is every other video trying to sell me something? Whenever I see a video starting off with a sponsorship or product, I’m more likely than not to skip it entirely (though I am occasionally easily influenced). Luckily, brands have started to catch onto this feeling and have started to shift away from the “traditional” sponsored posts and have started to prioritize creativity within their advertisements.
Sponsorship will never go away; they help both creators and companies generate millions as well as loyal supporters. But there are strategic ways brands can work alongside creators to have sponsorships integrated within their content. This article uncovers various reasons to as why the traditional approach to sponsorships is dying, along with different ways brands have found success with the advertising process. Not only is it interesting to learn about, but it’s very informative for all my marketing and advertising majors out there to learn more insight into the shifting trends of sponsored content!
🧶. ݁₊ ⊹ News Highlight #3.🪡.⋆
The Two Sides of Bad Bunny’s Super Bowl Fashion Choices
This article is about a man who needs no introduction, Benito Antonio Martinez Ocasio, aka Bad Bunny. Delivering perhaps one of the most iconic halftime performances of all time, Bad Bunny brought Latin American and Spanish culture into his performance, from the music to the outfits.
Bad Bunny partnered with Zara, a Spanish fast-fashion company, to showcase a series of outfits: cream collared jersey shirt, pants, and a suit and tie featured during his segment with Lady Gaga. On top of this, Bad Bunny showcases his very own line with Adidas, creating massive spotlights for both brands.
From a viewer perspective, it can be difficult at times to tell which brands certain figures are wearing, if any at all. The Business of Fashion has articles just like this one that break down various fashion choices that leave lasting impacts on the retail market! Check it out to learn more about retail decisions, or if you’re a huge Bad Bunny fan (we at the libraries love Benito!)
✎ᝰ. News Highlight #4 *✩‧₊˚
Fashion Needs to Be More Present in Women’s Sports
Women’s sports, as a whole, are finally getting the recognition they’ve deserved for decades. With this upcoming rise in attention comes a shift of focus to the marketing and fashion side of women’s sports. This article addresses how fashion is one of the aspects largely absent within sponsorships and conversations around women’s sports. Instead, other factors such as finance, health care, and travel have taken sponsorship priority.
Though there are major brands partnering for women’s sports, such as Coach, Skims, and Nike, it is not nearly as large as the number of sponsorships found in men’s sports. There is a huge opportunity for brands to invest into women’s sports, especially with the amount of attention female athletes have been recently receiving, that can be beneficial for both the sport and companies. This article goes over the different reasoning and stats behind the lack of fashion while advocating its presence in sponsorships. Seriously though, you would think it’s a no brainer to have major companies (like Celsius and Gymshark) collaborate more with leagues such as the WBNA and the NWSL!
🧶. ݁₊ ⊹ News Highlight #5.🪡.⋆
The idea of a “2016” year had taken over the internet as we entered into 2026. This particularly focused on the reappearance of colorful and bold makeup, as opposed to the “clean girl makeup” we were so used to seeing. Rather than keeping neutral and golden shades, this type of makeup look emphasizes bright colors, sequins, illustrated lips, and bold eyeshadow looks. If you’re also intertwined with pop culture like I am, you know stars such as Zara Larsson and PinkPantheress have run with this style and popularize it.
Another thing that has been popularized, as the article points is, the priority of personalization within style. Though this is more prominent among Gen Z, personalization has taken over fashion for some time through makeup, hair, and outfits. One of the most iconic examples of newer popular hair trends is the “halo hair” seen by Alysa Liu, a 2026 Olympic gold medalist.
The rise of maximalism and personalization have taken over the internet, as various “wow factors” have been increasing in the fashion industry. Rather than a seemingly “basic” outfit choice, personalization and imperfection have become embraced. Brands should take notes to promote meaning and emotion within their products, rather than just style.
✎ᝰ. News Highlight #6 *✩‧₊˚
How Gen Z’s Personal Style Obsession Is Changing Fashion
If you’re always adding more charms to your Pandora bracelet, making custom bead bracelets, and putting colorful clips to your hair, then listen up! One of the most interesting factors to note among Gen Z is the prominence of a unique and ambitious style. This article notes that, as a generation, Gen Z strives for as much individuality and relevance as possible. These are found mostly from small personal touches throughout outfits, from friendship bracelets, bag charms, to pins, that really lets personality shine through one’s outfit.
It’s interesting to note how various brands have adapted to this rise of individuality. One example is Marc Jacobs as they allow their shoppers to purchase their own bag charms and engrave their bags. There are so many examples of how brands have adapted to appeal to Gen Z’s style preference that the article does a great job at breaking down. If you’re an average consumer, or fashion fanatic, check out this article and its takes on this generation’s personal style!
✧˖° Bonus: Case Studies 📸⋆｡˚
A unique feature offered by the BoF is the variety of different case studies that go in depth for their claims and articles (such as the new world of influencer market, the fashion marketer’s guide to AI, the playbook on fashion PR, and more!). This is a great way if you’re looking to dive in on certain topics around the world of fashion. It’s also a great way to get up to date with certain trends and analytics that directly help promote social media and business ventures.
The Business of Fashion is such a unique feature that us Seminoles gets free access to. If you’re a curious consumer, a creative business student, or anything in between, be sure to check out the range of articles they offer from sustainability to fashion week!
Disclaimer: This blog post was prepared by an undergraduate student. The opinions expressed in this article are to provide helpful advice and encourage students to utilize a shared resource, The Business of Fashion subscription.
Written by Cassandra Torres, Student Engagement Assistant
Leave a Reply